Case Study: Global Hotel Chain achieves $450+ MN in incremental revenue with WNS customer analytics

Co-creation Helps Generate $450+ Mn in Incremental Revenue Through Customer Analytics

The Global Hotel Chain needed to overhaul its segmentation-based marketing approach to create hyper-personalized campaigns for more than 20 million members. With declining interest in its flagship loyalty program and limited returns from past campaigns, the company turned to WNS and its analytics and machine learning capabilities to improve engagement and drive upsell and cross-sell opportunities.

WNS implemented a data-driven hyper-personalization framework, including predictive models, a personalized offers engine, big data tools, and campaign monitoring across web and social channels. The solution generated more than USD 450 million in incremental revenue, added 335,000+ new member enrollments, increased member registration by 195%+, and contributed to USD 1.75+ billion in revenue from stronger loyalty program engagement.