Case Study: Leading Consumer Packaged Goods Company boosts market share with WNS analytics insights

Co-creation Helps Deliver Insights on Consumption Patterns and Improves Market Share

The Leading Consumer Packaged Goods Company needed an advanced analytics framework to better understand consumption patterns for specific products and refine how it positioned and communicated those products to drive market share. It partnered with WNS to analyze consumer data and uncover actionable insights into customer behavior.

WNS co-created and implemented a data science–based consumption patterns insights framework using factor analysis, multivariate correspondence analysis, and business insight generation. The solution delivered granular product-level insights that helped the company improve product alignment, launch planning, positioning, and bundling, resulting in higher product consumption, increased market penetration, enhanced sales, and measurable market share gains.