Case Study: Global Retail Chain Company achieves hyper-personalized marketing promotions with WNS analytics

Co-creation Helps Boost Loyalty & Sales Using Propensity Modeling

Global Retail Chain Company wanted to move from product-centric marketing to hyper-personalized promotions based on customer preferences and behavior. To do this, the company partnered with WNS, using analytics and customer segmentation to build a stronger foundation for tailored campaigns and loyalty programs.

WNS co-created a segmentation solution centered on total value delivered per customer and developed a “Playbook of Segments” with 18 granular customer profiles, business objectives, and marketing do’s and don’ts. The result was more effective marketing calendars, better-targeted loyalty marketing, improved responsiveness to customer preferences, and the ability to measure incremental revenue and track customer migration across segments.