Case Study: Global Retail Company achieves real-time customer insights and targeted marketing with WNS Brandttitude

Big Data Analytics Helps Retail Company Analyze Customer Behavior & Build Targeted Marketing Campaigns

Global Retail Company struggled to analyze the massive volume of data generated from campaigns, its mobile app, point of sale, and more than a million customers across geographies. Its OLAP tool could not efficiently handle the data, required heavy IT and licensing investment, and made it hard for decision-makers to access reports on the go. WNS was brought in with its Brandttitude™ big data analytics platform to address these challenges.

WNS deployed Brandttitude™ as a SaaS solution across multiple data sources, using built-in ETL tools, 150+ retail KPIs, and real-time dashboards to unify and visualize data. The result was better campaign targeting, cross-sell identification, predictive analytics for sales forecasting and inventory management, and a 360-degree view of performance. Reporting time was reduced from a few days to just a few minutes, giving stakeholders faster access to actionable insights.