Case Study: a leading US bank transforms customer experience with WNS master data management

Bank boosts data quality 95% with WNS

A leading US bank faced the challenge of having customer data fragmented across multiple siloed systems, which prevented a unified customer view. This led to issues like poor personalization, missed sales opportunities, and compliance risks. To address this, the bank partnered with vendor WNS and its WNS Analytics practice to co-create an analytics-led Master Data Management (MDM) solution.

WNS implemented a master data management solution that integrated the disparate customer data to create a single, cleansed 'golden record' repository. This was powered by proprietary accelerators for data matching and a robust governance framework. The solution delivered by WNS resulted in a 95 percent increase in data quality scores. It also provided the potential for a 50 percent reduction in risk incidents and a 10 percent increase in upselling and cross-selling opportunities, significantly transforming the bank's customer experience.