Case Study: Global Travel and Leisure Company improves marketing effectiveness with WNS

A Travel and Leisure Company Improves Effectiveness of its Marketing Campaigns

Global Travel and Leisure Company, a leading timeshare provider, faced rising competition and needed to improve member engagement, target marketing more effectively, and reduce attrition. It partnered with WNS to better segment its customer base, forecast behavior, capture attitudinal insights, and identify members at risk of leaving.

WNS implemented analytics-driven segmentation, propensity modeling, survey-based clustering, and logistic regression to tailor campaigns and retention offers. The results included a 30% reduction in previous marketing spend, higher campaign conversion rates, reduced direct marketing costs, and lower customer attrition, while improving the company’s understanding of member behavior.