Case Study: Global Hotel Chain improves campaign effectiveness with WNS analytics

A Top Global Hotel Chain Increases Campaign Effectiveness With the 'right' Analytics at Work

The Global Hotel Chain launched a multi-channel marketing campaign to improve revenue, but needed a way to measure campaign effectiveness and understand the return generated from loyalty-member and non-member targeting. WNS provided analytics support, including a reporting framework and dashboard, to evaluate performance across segments, locations, offers, brands, and channels.

WNS implemented an analytics-driven solution with a customized logistic regression model to quantify marketing ROI and incremental revenue. The reports helped the Global Hotel Chain identify profitable markets and guest segments, forecast incentive costs, and plan more targeted future campaigns, improving decision-making and campaign effectiveness.