Case Study: Leading North American Airline boosts co-branded credit card usage with WNS lookalike acquisition analytics

A Premier North American Airline Its Expands Co-branded Credit Card Usage

Leading North American Airline wanted to increase usage of its co-branded credit cards and optimize marketing campaigns. The airline turned to WNS, which used loyalty program data and an analytics-driven “lookalike customer acquisition” model to identify the right audience and assess which members were most likely to respond.

WNS found that the top member deciles contained a large share of loyalty members already holding co-branded cards, while also revealing a sizable pool of high-value members without one. By profiling these customers and estimating lifetime value, WNS enabled the airline to target new prospects more effectively and project revenue gains from expanded co-branded card usage.