Case Study: Leading European Medical Devices Company achieves successful North American market launch with WNS

A Leading Regenerative Medical Devices Company Forays into North America

The Leading European Medical Devices Company, a specialist in regenerative products, wanted to launch in the highly competitive North American market but faced limited brand presence and no established sales or distribution network. It turned to WNS for help, using an order management process and supporting technology platform to prepare for a faster market entry with lower upfront investment.

WNS designed and implemented a BPaaS-based solution with a robust order-to-cash process, mobile and portal access for distributors, and support for sales pipeline management across channels. As a result, the company successfully launched in North America with minimum lead time, built a pan-North America sales and distribution infrastructure, and achieved lower distribution costs, improved sales effectiveness, and better visibility for its sales team and distributors.