Case Study: Leading Insurer Auto and Home Insurance boosts sales productivity with WNS analytics

A Leading Insurer Formulates Lifetime Model for Agency Compensation

Leading Insurer Auto and Home Insurance, a major auto and home insurer selling through independent agents and brokers, faced pressure to improve agent and sales team productivity as customers increasingly researched online but still bought offline. It turned to WNS for analytics support to help redesign compensation, evaluate channel marketing, improve agent engagement, and better understand policy-renewal retention drivers.

WNS delivered a comprehensive analytics solution using forecasting, time series, regression, trend analysis, and segmentation. WNS built a lifetime value model for the new agent compensation plan, produced sales reports to improve agent engagement, and analyzed campaign effectiveness and retention drivers. The result was a successful launch of the new compensation plan, better insight into agent performance, and more informed future marketing decisions.