Case Study: a leading U.S.-based property and casualty insurer improves customer retention with WNS demand modeling

a leading insurer boosts retention by 1% with WNS

The customer, a leading insurer, faced the challenge of identifying the drivers of customer retention and acquisition in a stagnating auto insurance market. To address this, they partnered with vendor WNS to pilot a demand modeling and price optimization solution.

WNS developed predictive models to profile customers based on their willingness to pay, moving beyond traditional cost-based pricing. The solution involved extensive data preparation and logistic regression modeling to identify key determinants of retention and conversion. As a result, the insurer boosted policy retention by one percent while maintaining profitability, leading them to deploy WNS's demand models nationwide.