Case Study: a leading insurer improves agent compensation and sales insights with WNS analytics

A leading insurer boosts agent productivity with WNS and lifts online policy share by 3 points

A leading insurer selling auto and home insurance products through a network of agents faced declining market share as customers increasingly purchased policies online. The insurer's challenge was to boost the productivity of its agents and sales teams. To address this, they selected WNS to deliver an analytics solution that would provide actionable insights to develop the right sales and distribution strategies.

WNS provided a comprehensive analytics solution, deploying techniques including statistical forecasting, time series analysis, regression analysis and segmentation. The solution included creating a lifetime value model to design a new agent compensation plan, developing reports to improve sales team engagement, and utilizing predictive analytics to understand customer retention drivers. As a result, the client successfully launched a new compensation plan, gained the ability to assess the effectiveness of marketing campaigns, and delivered better insights into agent performance.