Case Study: Leading Multi-Brand Hotel Chain strengthens its loyalty program with WNS analytics solutions

A Leading Global Hotel Chain Strengthens its Loyalty Program with WNS' Analytics Solutions

The Leading Multi-Brand Hotel Chain wanted to boost participation in its loyalty program offers and track the revenue generated from them. WNS provided an analytics-led solution, using travel domain expertise to help the hotel chain understand offer performance and improve the effectiveness of its marketing efforts.

WNS analyzed loyalty program data to identify “delta nights,” determine the key drivers of revenue, and segment customers based on transactional behavior. As a result, WNS helped the client pinpoint profitable customer groups, including Promotion Heavy Players and High Share of Wallet customers, enabling the hotel chain to optimize marketing and strengthen its loyalty program.