Case Study: Global Hotel Chain achieves clearer property expansion insights with WNS impact analysis model

A Global Hotel Chain Gains Insight into Outcomes of Property Expansion with WNS' Impact Analysis Model

Global Hotel Chain, a leading multi-brand hotel operator, needed to understand the risks and opportunities created when it launched a new property near an existing one. The company turned to WNS and its impact analysis model to evaluate how the new opening could affect performance across the local competitive landscape.

WNS applied a two-step analytical approach to assess competitors and measure changes in RevPAR, RGI, and occupancy over 36 months. The model pinpointed the exact percentage change in RGI for the existing property in the first 12 months and the continued impact over the following 12 months, giving Global Hotel Chain clear insight into the launch’s business effects.