Case Study: Salesforce achieves deeper sales community engagement with Wistia

How Salesforce Made “The Story of Sales," a Documentary All About Selling

Salesforce wanted to create a new kind of content that would resonate emotionally with the sales community, beyond its usual tactical sales advice. To help bring that vision to life, Salesforce used Wistia to showcase and distribute **The Story of Sales**, a feature-length documentary about the history, evolution, and future of sales.

Wistia helped Salesforce turn the documentary into a pillar piece of branded content that could be repurposed into webinars, blog posts, and other assets for brand awareness and lead generation. The campaign premiered at Dreamforce, reached businesses and universities through screenings, and generated significant leads, pipeline, and revenue while strengthening Salesforce’s connection with the sales community.

Salesforce

Lynne Zaledonis

Vice President of Product Marketing