Case Study: Buffer builds brand trust and audience growth with Wistia

Buffer builds a 25,000-listen podcast audience with Wistia

Buffer, a social media management platform, faced the challenge of creating a second podcast that would break from their traditional interview format and more deeply engage their target audience of marketers. To achieve this, they partnered with the video and podcast hosting platform Wistia to produce "Breaking Brand," a narrative-style series documenting the transformation of agency Gin Lane into Pattern Brands.

With Wistia's platform, Buffer worked with external producers to create this ambitious narrative podcast. The solution involved in-depth storytelling over multiple episodes to build brand affinity and trust. The results included over 25,000 listens with exceptional engagement metrics, including an 83% average completion rate. The series successfully built a dedicated audience that aligns with Buffer's ideal customer profile, validating their strategy of creating evergreen, binge-worthy content.

Buffer