Case Study: Sephora achieves faster, more effective video marketing with Wipster

Sephora scales video production from 250 to 600+ videos with Wipster

Sephora, a leading beauty retailer, faced the challenge of scaling its video marketing efforts to meet growing consumer demand for authentic beauty content across platforms like YouTube, Instagram, and Snapchat. To work more efficiently and publish a higher volume of targeted video content, they partnered with the vendor Wipster for their video workflow and publishing needs.

By implementing Wipster's solution, Sephora significantly increased its video output, going from creating 250 videos in 2016 to over 600 in 2017. This enhanced efficiency allowed them to get in front of more of their audience with highly targeted content. The results of their broader video marketing strategy, supported by Wipster, contributed to their massive success, including a brand worth $37.2 billion and millions of social media followers.

Sephora