Case Study: Vodafone achieves fast, accurate account matching and improved sales alignment with WinPure Clean & Match

Fuzzy Matching Software Helps Global Telecommunications Company

Vodafone, the global telecommunications group, needed to reconcile a large list of account names with its master sales database but found exact matching returned very few results. To identify accounts that were the same but spelled or formatted differently (e.g., "Dell" vs. "Dell Inc.") Vodafone chose WinPure and its WinPure Clean & Match product to perform fuzzy matching across the datasets.

WinPure implemented an advanced fuzzy matching process that rapidly identified many correct matches that exact matching had missed, allowing Vodafone to correctly align sales and acquisition records. Vodafone reported impressive speed and accuracy from WinPure, and the cleanup is expected to improve reporting and could have a significant positive impact on revenue as the software is rolled out across other lists and databases.

Vodafone

B Flynn

Sales Reporting Analyst