Case Study: PayPal helps small businesses with an AI-powered consultation hub by Wildlife

PayPal delivers personalized SMB advice with Wildlife and insights from thousands of small business owners

PayPal sought to highlight its support for small businesses by creating a tech-driven consultation tool. They partnered with the vendor Wildlife to develop an A.I.-driven platform that would address the unique challenges faced by small to medium-sized businesses (SMBs) and help them better control their growth.

Wildlife implemented an A.I.-powered consultation hub that used natural language processing and a quiz format to simulate a conversation with a business expert. The solution provided personalized advice and generated a custom PDF report for users. This approach resulted in a playful, game-like experience that felt conversational and approachable, helping to ensure user completions and effectively showcase PayPal's empathy for SMBs.

PayPal