Case Study: Lenovo empowers small businesses with AI-powered personalized Queen Latifah videos from Wildlife

Lenovo launches AI-powered Queen Latifah shout-outs for small businesses with Wildlife in 2 days

Lenovo sought to empower small businesses and promote a nationwide mentorship campaign by creating personalized commercials featuring Queen Latifah. The challenge was to produce a unique shout-out video for every single qualifying small business, a task that would be impossible through traditional production means. Vendor Wildlife used AI deepfake technology to address this.

Wildlife developed an AI-powered video generator by creating a digital avatar of Queen Latifah from a volumetric shoot. They built a system where business owners could submit their name to receive a customized video. A robust back-end CMS with a moderation team ensured appropriate use. This world-first, interactive deepfake execution successfully highlighted Lenovo's innovative support for small businesses in a highly personalized way.

Lenovo