Case Study: Salesforce achieves 3x faster Dreamforce check-in with Wicket

How Dreamforce Took the Guest Experience to New Levels

Salesforce, a Fortune 500 tech company, faced a challenge at its large Dreamforce conference where growing attendance created long check-in lines and a poor first impression due to limited physical space. To uphold its value of Trust and improve the guest experience, Salesforce partnered with vendor Wicket to implement their Digital Pass service, a facial authentication-powered express check-in system.

Wicket's solution integrated with Salesforce's event registration to offer an opt-in Digital Pass, which enabled express badge pickup and entry to keynotes. This made the check-in process three times faster than the traditional method. The results were significant, with 30,000+ attendees opting in and 80% of them using the service. This successful deployment streamlined operations and dramatically enhanced the attendee experience for Salesforce.

Salesforce

Scott Allan

Director, Strategy & Operations, Brand Technology