Case Study: Salesforce achieves 16X ROAS and #1 organic ranking for “CRM” with Whitehat Agency

Salesforce hits 16X ROAS with Whitehat Agency

Salesforce, a global leader in CRM software, faced inconsistent ad performance and a fragmented keyword strategy across six international markets, leaving significant return on ad spend potential untapped. They engaged Whitehat Agency to scale their paid and organic efforts and to win the top organic ranking for the highly contested term "CRM".

Whitehat Agency rebuilt Salesforce's demand engine into a single, data-led system, deploying over 200,000 keywords and implementing geo-targeted, culturally tuned campaigns. The solution delivered a 16X return on ad spend across cross-channel paid campaigns and successfully earned Salesforce the #1 organic ranking for "CRM".

Salesforce