Case Study: T. J. Snow Company, Inc. achieves seamless Prophet 21 integration and improved sales visibility with White Cup CRM

T. J. Snow finds success with White Cup's CRM

T. J. Snow Company, Inc., a Chattanooga-based resistance welding and industrial equipment distributor and manufacturer, needed a CRM that would integrate with their Epicor Prophet 21 (P21) ERP, improve sales process visibility across inside and outside teams, and increase cross-selling opportunities. They selected White Cup and its White Cup CRM to address those challenges.

White Cup implemented White Cup CRM with two-way P21 integration, creating a single source of truth that replaced paper-based long-cycle opportunity tracking and enabled consistent follow-up, coordinated responses, and deeper visibility into customer activity. White Cup’s gap-analysis and opportunity-tracking tools uncovered cross-sell lists and helped the T. J. Snow Company, Inc. team be more proactive, improving account management and driving additional sales opportunities.

T. J. Snow Company, Inc.

Sam Snow

President