Case Study: Relevant Industrial achieves streamlined UX and stronger sales & vendor collaboration with White Cup CRM

Relevant Industrial Sets Foundation For Growth With TDF to White Cup CRM Migration

Relevant Industrial, a Houston‑headquartered industrial distributor with 30 locations and 450+ employees, faced usability and collaboration challenges after inheriting a Tour de Force (TDF) CRM instance that was powerful but difficult to navigate and not mobile‑friendly. With the goal of streamlining the user experience, strengthening vendor relationships, and empowering both inside and outside sales reps, Relevant Industrial chose White Cup and its White Cup CRM to replace the legacy TDF system.

White Cup migrated Relevant Industrial to White Cup CRM, delivering a modern single‑page layout, activity management, vendor management, and automated workflows (email sequences, task assignments, review requests) with BI-ready data in one platform. The implementation improved transparency and team collaboration—sales and account teams can now see total account sales at a glance, create shared tasks and quotes from one screen, reduce “games of telephone,” and better track company‑wide KPIs—enabling the firm to act on opportunities faster and strengthen supplier relationships with White Cup.

Relevant Industrial

Angela Hirsch

CRM & Marketing System Administrator