Case Study: McCann Industries achieves clearer sales visibility and faster wins with White Cup CRM

McCann Industries chooses White Cup over Salesforce and NetSuite

McCann Industries, a family-owned market leader in heavy equipment and construction supplies with 10 offices across IL, MI and IN, needed a cloud CRM that could serve both long equipment sales cycles and high-volume transactional supply sales while improving company-wide sales visibility and dashboard reporting. After evaluating Salesforce, NetSuite and others, McCann chose White Cup and implemented White Cup CRM, later upgrading to White Cup Cloud.

White Cup delivered a distribution-focused CRM and cloud upgrade that provided BI dashboards and account visibility, helping sales leaders save time, spot spending spikes or drops, and surface opportunities that led to revived or additional purchases. The White Cup solution also removed on‑prem server costs, boosted CRM adoption through incentives, and produced measurable benefits in faster issue detection, improved sales coaching, and recovered customer orders.

McCann Industries

Danny Poull

IT Manager