White Cup
38 Case Studies
A White Cup Case Study
Mar-Hy Distributors, a commercial HVAC distributor, needed better visibility into customer, product and sales trends than their Epicor P21 ERP provided. Exporting data from P21 was possible but not intuitive, so the team lacked easy KPI reporting (top customers/products, turns, fill rate) and didn’t have time to build custom reports — prompting them to adopt White Cup’s BI solution, White Cup BI.
White Cup implemented White Cup BI with pre-built reports and dashboards integrated to Epicor P21, giving executives and reps at Mar-Hy instant views of total sales, top/declining customers, product group trends and operational KPIs. The result was measurable: the team saves significant time with ready templates, can spot trends a month or two earlier, conduct more proactive customer outreach, improve marketing ROI and better manage inventory — improvements Mar-Hy credits to White Cup’s seamless integration and support.
Eric Schmidt
Counter Sales