Case Study: Beacon Fasteners boosts sales productivity with White Cup CRM

Managing customers’ accounts is a breeze using White Cup’s CRM

Beacon Fasteners, a distribution company based in Wheeling, Illinois, needed a better way to manage customer accounts and track sales team activity as demands grew. They turned to White Cup’s distribution-specific CRM to streamline processes, improve efficiency, and support their sales team with a more organized, user-friendly system.

White Cup implemented a CRM that integrated seamlessly with Beacon Fasteners’ existing ERP and Outlook, while also making it easy to save notes to customer accounts. As a result, Beacon Fasteners saw better organization, more efficient use of time, and a significant productivity boost across the sales team. Beacon Fasteners also praised White Cup’s responsive support, calling the experience a game-changer for their business.

Beacon Fasteners

Nigil Ramotar

IT Analyst