Case Study: LEPCO achieves better business intelligence and improved sales and marketing with White Cup CRM

LEPCO improves reporting and collaboration with White Cup CRM for 1,300 dealers

LEPCO, a family-owned wholesale distributor of lawn equipment parts, faced the challenge of managing decentralized customer data across its sales and marketing teams. Without a single source of truth, it was difficult for reps to access real-time information and organize targeted marketing campaigns for their dealers and end-users. This led them to search for a CRM solution, ultimately choosing White Cup CRM for its industry-specific focus.

The solution implemented by White Cup provided deep integration with LEPCO's ERP and built-in business intelligence tools, eliminating the need for separate subscriptions. This allowed for significantly improved reporting on key performance indicators and a clear view of customer relationships. With White Cup's support, LEPCO achieved a successful implementation and increased user adoption, which improved collaboration across departments and streamlined their workflow for a more proactive sales and marketing approach.

LEPCO