Case Study: LEPCO achieves proactive sales & marketing and increased dealer profitability with White Cup CRM

LEPCO Chooses White Cup CRM To Supercharge Sales and Marketing

LEPCO, a family‑owned wholesale distributor of outdoor power equipment and aftermarket parts serving more than 1,300 dealers in the Northeast, faced fragmented contact lists and no single source of truth for real‑time dealer and end‑user data. Sales and marketing teams struggled to access territory information while on the road and to manage distinct dealer vs. end‑user relationships, so LEPCO selected White Cup and its White Cup CRM to centralize data and support dealer-focused sales and marketing.

White Cup implemented a native ERP integration, built‑in business intelligence dashboards, automated task reminders and API connections to manufacturing partner data, with plans to replace LEPCO’s legacy email marketing with White Cup’s email automation. The White Cup solution centralized contacts, let teams create reports and dashboards in a fraction of the time, increased CRM user adoption, and enabled more proactive sales, marketing and support—giving account managers timely visibility to act on issues like delayed shipments or late payments.

LEPCO

Katie Crowl

CRM Administrator