Case Study: James Imaging System grows into a technology brand with White Cup’s Sherpa CRM

How One Print Dealer Grew from Single Service Brand to Technology Brand with White Cup’s Sherpa CRM

James Imaging System, an office technology provider in Brookfield, Wisconsin, needed help integrating an acquired printer service company into its existing sales processes and improving its brand recognition beyond being seen as just a copier provider. White Cup’s Sherpa CRM was used to support this transition and help James Imaging System better market to its customer base.

White Cup implemented Sherpa CRM to mine customer data, segment accounts by vertical and horizontal markets, and guide targeted marketing and sales campaigns. The result was measurable growth, including $329,645 in total revenue, 636 leads generated, a 23.9% appointment rate on contacted leads, 38 opportunities booked, and increases of 38% in website visitors and 57% in pageviews in 2020.

James Imaging System