Case Study: Dot It improves sales strategy with White Cup BI

How Dot It restaurant specialty distributors and branded printed products manufacturer used MITS BI to change their sales strategy

Dot It Restaurant Fulfillment, a distribution company serving restaurant brands, was struggling with a sales strategy that lacked clear reporting and customer insight. Using White Cup BI, they were able to analyze sales and product performance more effectively and identify where low-margin SKUs were hurting profitability.

White Cup implemented BI dashboards and reporting for sales managers, reps, and executives, giving Dot It accurate visibility into accounts, products, and margin contribution. As a result, Dot It shifted from chasing sales volume to focusing on margin, uncovered accounts that were not as strong as they seemed, and created new opportunities to win back business from declining customers.

Dot It

Gary Cooper

Chief Executive Officer