Case Study: Global Telecom Distributor achieves scalable growth and lean inventory control with White Cup BI

Global Telecom Distributor Wins With White Cup BI for 20+ years

Global Telecom Distributor, a Europe and Middle East–based telecommunications distributor with about 200 employees and 25,000+ SKUs, faced fragmented, multi-source data and needed to optimize inventory operations to support both rapid shipping and large complex orders. They engaged White Cup and its White Cup BI reporting platform to replace spreadsheet silos and provide unified, timely analytics across the business.

White Cup implemented White Cup BI as the company’s enterprise reporting and analytics solution—automating daily/weekly/monthly sales reporting, supporting multi-currency branches, and delivering inventory control tools. The result: a single source of truth with more than 1,000 White Cup BI reports (over 1,000 monthly), optimized inventory that helped the company remain lean yet responsive during COVID, significant time savings for IT from automated reports, and sales teams freed to focus on driving revenue.