Case Study: Conveyer & Caster boosts sales communication with White Cup

Conveyer & Caster - Equipment for Industry - Customer Case Study

Conveyer & Caster - Equipment for Industry, a material handling solutions distributor, was outgrowing its outdated ACT! CRM system. Their main challenge was a lack of integration with their Infor TakeStock ERP, which led to disorganized, duplicated customer data that hindered growth. They needed a new CRM solution with robust ERP integration, centralized email logging, and mobile functionality, which led them to the vendor Tour de Force.

Tour de Force implemented its Enterprise Software Solutions, including its Business System Integration Connector for seamless 2-way sync with Infor TakeStock and its built-in Email Logging service. The solution provided the sales team with immediate access to critical customer data and a complete communications history, dramatically improving internal collaboration. The result was a much more knowledgeable and engaged workforce, enabling employees to provide superior customer service without having to chase information across different departments.

Conveyer & Caster - Equipment for Industry

Brian Harrington

IT Director