Case Study: Central Turf and Irrigation Supply achieves 3x location growth with White Cup BI

Central Turf and Irrigation Supply White Cup BI Supports 3x Location Expansion

Central Turf and Irrigation Supply faced fragmented financial data, limited visibility for most stakeholders, and heavy reliance on a single report writer and IT resources to produce customized reports. To address the need for a single source of truth, broader but controlled data access, and to free IT for higher‑value projects, the company turned to White Cup and its White Cup BI solution.

White Cup implemented White Cup BI with custom cubes (including purchasing and GL), role‑based dashboards, and drill‑down reporting, eliminating manual spreadsheet reconciliation and speeding answers to data questions. The platform became the company’s go‑to analytics source, increased data transparency and ownership across teams, and supported measurable growth—helping Central Turf and Irrigation Supply expand from 20 to 60 locations (3x expansion) while being relied on daily by the organization.

Central Turf and Irrigation Supply

Holly Horner

IT Manager