Case Study: Callico Distributors achieves data-driven decision-making and higher margins with White Cup

Callico Distributors Achieves Data-Driven Growth With White Cup CRM and BI

Callico Distributors, an independent redistributor of janitorial, food service and industrial products, turned to White Cup—using White Cup’s Revenue Intelligence platform/White Cup BI—to solve a lack of on‑demand reporting and analytics in their industry. They needed a web‑based, user‑friendly BI solution that wouldn’t require a large analytics team and would enable sales and leadership to make data‑driven decisions.

White Cup implemented a self‑service, on‑demand reporting platform that salespeople can use without IT support; Callico has relied on White Cup BI for more than ten years. The solution drove greater adoption of data‑driven decision‑making, faster identification of sales trends, and clearer opportunities to increase profit margins — measurable business improvements attributed to White Cup’s ease of use and accessible reporting.

Callico Distributors

Cole Callahan

Director of Strategic Initiatives