Case Study: Allegis Corporation achieves faster marketing segmentation and unified Sales–Marketing workflows with White Cup

Allegis Taps into the Power of Tour de Force’s Integration with Act-On

Allegis Corporation, a leading supplier of latches, handles and hinges based in Minneapolis, faced fragmented systems that forced its Marketing team to spend hours each week manually segmenting contact lists and compiling prospect reports. To streamline operations, Allegis turned to White Cup, which implemented a marketing automation integration—connecting Act-On with their CRM—to centralize contacts, mailings and lead data and improve handoffs between Marketing and Sales.

White Cup’s integration automated list segmentation, removed duplicates and managed opt-outs while surfacing prospect activity for Sales inside the familiar CRM. The result: Allegis saves roughly 4–5 hours per week, achieves email open rates of 15–20%, has nearly eliminated spam complaints, and enjoys faster, more coordinated Sales–Marketing follow-up thanks to the White Cup solution.

Allegis Corporation

Amanda Woolf

Digital Marketing Manager