Case Study: Global Leader in Personal Protective Equipment achieves 75% faster deal closures and 2x conversion with White Cup CRM & BI

A Global Leader in Personal Protective Equipment Embraces Business Technology

The Global Leader in Personal Protective Equipment is a billion-dollar wholesaler and manufacturer of PPE with 1,700+ employees, 30+ locations and more than 20,000 SKUs. Facing fragmented account systems from multiple acquisitions and a need to modernize the sales rep notebook and surface timely customer insights, they turned to White Cup’s CRM and BI to unify account management and better understand buyer behavior.

White Cup implemented its integrated CRM and BI platform to provide a 360-degree view of customers and revenue intelligence that identifies opportunities faster. As a result, the company reports sales reps are up to 2x more effective at converting meetings into opportunities and are closing deals 75% faster, with improved decision-making, faster deal flow, and stronger strategic partnerships with distributors.