Case Study: SupplyDen achieves data-driven sales visibility with White Cup CRM + BI

How SupplyDen Scaled with White Cup CRM + BI

SupplyDen, a janitorial, safety, breakroom, and packaging supplies distributor, was growing its sales team without a CRM in place. Leaders lacked visibility into rep activity and opportunities, struggled with onboarding new hires, and relied on instinct, spreadsheets, and siloed email marketing to manage a complex sales process.

White Cup implemented White Cup CRM and BI to give SupplyDen territory structure, reporting visibility, campaign tools, and automated workflow support. The result was faster onboarding, clearer coaching with real-time sales data, daily BI-driven management reporting, and stronger targeted campaigns, with plans to use automation and buying-cycle alerts to reduce revenue leakage further.

SupplyDen

Larry Smith

Head of Sales