Case Study: Nothing Bundt Cakes cuts scheduling from hours to 15 minutes/week and boosts staff accountability with When I Work

Nothing Bundt Cakes - Customer Case Study

Nothing Bundt Cakes — a single-location, 20-employee bakery in Memphis — struggled with time-consuming scheduling. Co-owner Amy Lupo was using an Excel template and paper availability slips for her mostly part-time, college staff, spending several hours each week manually creating schedules and scrambling for last‑minute shift replacements.

After trying When I Work, Amy enabled features like Availability and Shift Acknowledgement plus email/SMS reminders and mobile shift swapping. Scheduling time fell from several hours to about 15 minutes per week, employee accountability improved, and Amy regained time to focus on growing the business.

Nothing Bundt Cakes

Amy Lupo

Co-Owner