Case Study: Rugs USA exceeds M&A synergy targets with West Monroe Partners

Rugs USA exceeds synergy targets by 60% with West Monroe Partners

Rugs USA, a leading rug retailer, engaged West Monroe Partners to support the post-merger integration of its acquisition of Annie Selke. The challenge was to quantify and accelerate EBITDA growth, defining an actionable plan to extract more value from this largest transaction to date and achieve synergy targets.

West Monroe implemented a collaborative, data-driven merger integration, co-creating solutions with the client's teams. They established an Integration Management Office to guide the workstreams, which included consolidating distribution centers and retooling the tech stack. The results were significant: Rugs USA exceeded its synergy targets by 60%, achieved a 10x return on investment, and completed the project two months early and 30% under budget. Measurable impacts included a 70% reduction in freight expenses and 114% savings through a revised sourcing strategy.

Rugs USA