Case Study: Scottsdale Medical Imaging boosts mammogram appointments and revenue with West Notifications

Scottsdale Medical Imaging Makes Patients for Life with West Notifications

Scottsdale Medical Imaging needed a better way to proactively reconnect with patients who were due for annual mammograms and encourage them to schedule follow-up imaging. To address this challenge, the company worked with West Corporation and used West Notifications automated phone calls to reach past-due patients.

West Corporation’s automated outreach program targeted women who were about 30 days overdue for mammograms and gave them an easy way to transfer to staff for scheduling. The campaign delivered a 20% conversion rate, helped schedule about 1,200 mammograms annually, and generated an estimated $240,000 in additional appointment revenue, while also strengthening long-term patient relationships for future imaging needs.

Scottsdale Medical Imaging

Jay Bonner

Contact Center Director