Case Study: Saint Barnabas Ambulatory Care Center Increases Bone Density Testing with West Corporation

Saint Barnabas Ambulatory Care Center Increases Bone Density Testing

Saint Barnabas Ambulatory Care Center in Livingston, NJ wanted a more effective and cost-efficient way to promote bone density testing and increase patient appointments. Before working with West Corporation, the center relied on newspaper ads and reminder letters, both of which had limitations in targeting, timing, and cost.

West Corporation implemented targeted phone outreach through its TeleVox solution to deliver timely, highly targeted messages with interactive scheduling options. The campaign reached 2,192 patients and generated 86 booked appointments within 20 days, a 3.9% conversion rate, $3.82 per booked appointment, and an estimated $26 in revenue for every $1 spent on the outreach campaign.

Saint Barnabas Ambulatory Care Center