Case Study: Vodafone turns its assessment centre into a brand ambassador and boosts candidate experience with Weirdly

Vodafone’s assessment centre turns brand ambassador

Vodafone engaged Weirdly to help bring its new Spirit Behaviours into the recruitment process and improve candidate experience across eight very different markets. Vodafone’s global head of talent assessment needed a modern, engaging screening tool (the Spirit Assessment) that would work for high-volume roles, be simple for candidates, and operate reliably even in low-bandwidth markets—something traditional assessment providers weren’t delivering.

Weirdly implemented a customised, science-backed survey that sits at the start of Vodafone’s candidate journey, automatically generating recommended interview questions and providing a consistent values-based data point for hiring decisions. The rollout ran in 7 of 8 markets, achieved a 95% completion rate, candidate score (cNPS) of 8.9/10, and a 9.8/10 usefulness rating from hiring teams—helping Vodafone validate fit, enrich interviews, and position its assessment centre as a brand ambassador.

Vodafone

Margarita Echeverria

Global Head of Talent Assessment