Case Study: Vodafone accelerates eGift delivery with WeGift Drive

Vodafone accelerates eGift delivery through WeGift Drive

Vodafone, one of the world’s leading telecommunications providers, wanted a faster, more agile way to run eGift-based affiliate campaigns. Using its previous solution, campaign setup was fragmented and slow, often taking weeks to plan and around three business days to launch, while Vodafone also needed better customer vetting and more control over reward delivery. It turned to WeGift and its Drive platform to manage the full eGifting process.

With WeGift Drive, Vodafone was able to launch its first campaign within one week, and later build new campaigns in under an hour. The platform automated reward delivery, improved campaign turnaround by 95%, and helped drive a double-digit lift in new signups, while also delivering cost savings and supporting customer service use cases.

Vodafone

Adam Clisby

Affiliate Marketing Specialist