Case Study: Atlantic Physical Therapy Center achieves $1M+ revenue lift and scalable multi-clinic efficiency with WebPT

Atlantic Physical Therapy Center - Customer Case Study

Atlantic Physical Therapy Center, a family-owned practice founded in 2001 in Toms River, NJ, grew to 15 locations and faced a scalability ceiling due to a clunky, server-based EMR. The Manzo brothers needed a cloud-based system that supported remote access, consistent workflows across sites, better outcomes reporting, referral/authorization tracking, and automated patient engagement to replace paper surveys and manual processes.

They implemented WebPT (Documentation, Scheduling, Outcomes) and WebPT Reach, rolling it out via a pilot clinic before full conversion. The change created uniform, plug-and-play workflows, freed up 0.5 FTE worth of front-office labor per location, generated 140+ new Google reviews, and increased average visits per case by 0.91—translating to $1,045,154 in additional revenue opportunity (a 37.67x ROI in ~18 months)—while improving NPS tracking, compliance, and recruitment.

Atlantic Physical Therapy Center

Mike Manzo

Founder and CFO