Case Study: DocuSign accelerates its rebrand and boosts traffic with Webflow

DocuSign drives 1,170% more traffic with Webflow

DocuSign, a leader in e-signature and contract management software, sought to transform its brand identity and introduce its new Intelligent Agreement Management (IAM) category. Their challenge was a rigid CMS that created bottlenecks, requiring heavy engineering support for updates and hindering their ability to launch dynamic, engaging web experiences quickly.

Using the Webflow platform, DocuSign partnered with agencies Metalab and BASIC/DEPT to build two new sites: an interactive IAM microsite and a central brand hub. Webflow empowered their creative teams to make real-time edits without developers, drastically accelerating their speed to market. The solution delivered remarkable results for DocuSign, including a 1,170% increase in traffic year-over-year, a 4x faster speed to market, and a prestigious Drum Award for Best Website Experience.

DocuSign