Case Study: Telus achieves rapid telecom eCommerce continuity with WebDesk Solution's Shopify Plus customization

Telus reduces province detection errors by 90% with Webdesk Solution LLC

Telus, a leading Canadian telecommunications company, faced an urgent challenge when a regulatory change suddenly disrupted the mobile services of its partner, CM Link. They needed to rapidly build a custom eCommerce solution to keep customers connected. Webdesk Solution LLC was brought in to develop a highly customized Shopify Plus store to handle activations, renewals, and strict Canadian telecom compliance.

Webdesk Solution LLC implemented a strategic solution featuring advanced address validation, reliable province detection, and API-driven guest renewals. The results included a 90% reduction in province detection errors, a 65% increase in account activations within the first month, and a 70% improvement in renewal completion rates. They also achieved 100% regulatory compliance, preserving 95% of legacy subscribers.

Telus