Case Study: John Lewis transforms Oxford Street into a festive destination with We Are Collider

John Lewis launches a four-part Christmas takeover in five weeks with We Are Collider

We Are Collider partnered with John Lewis to transform their flagship Oxford Street store into the ultimate festive destination. The challenge was to create a multifaceted Christmas takeover that would drive engagement and position the retailer as a must-visit location during the holiday season.

The solution involved designing and executing four distinct, high-impact activations over five weeks. These included a star-studded launch party, an immersive 'Santa’s Enchanted Postroom' built in partnership with LEGO, a custom Crocs Jibbitz pick n mix station, and a music-themed Beauty Gifting Bar. We Are Collider successfully delivered a large-scale event that blended logistical precision with creative flair, resulting in significant customer engagement and wonder.

John Lewis