Case Study: Iraqi Middle East Investment Bank achieves shorter wait times and higher customer satisfaction with Wavetec’s Queue Management solution

Self service and customer convenience takes center stage at Iraqi Middle East Investment Bank

Iraqi Middle East Investment Bank (IMEIB), a Baghdad-based private bank with more than 20 branches, needed a multilingual, enterprise-grade solution to improve branch and employee KPIs and to measure performance accurately in real time. New to queue management, IMEIB engaged Wavetec to provide a holistic queue management system with advanced software features and reporting to drive data‑driven decisions.

Wavetec deployed its Queue Management system across 18 branches, implementing on-premises kiosks for ticketing, digital signage to inform and engage waiting customers, and counter-calling for service delivery; phase one focused on designing a frictionless customer journey and delivering actionable data to management. The Wavetec solution delivered managed and safe queues, shorter wait times, increased customer satisfaction, real‑time dashboards and reporting, better service-area resource optimization, future projections, and reduced operational costs.

Iraqi Middle East Investment Bank