Case Study: Puma achieves contactless, socially distanced queuing with Wavetec WhatsApp Queueing

PUMA chooses to queue the Wavetec way, powered by our WhatsApp Queueing software

Puma, the global sportswear brand, faced heavy holiday footfall and pandemic-driven safety concerns at its Chilean malls and outlet stores and needed an easy-to-adopt, quick-to-deploy queue management solution. Wavetec provided its Queue Management System using the WhatsApp Queueing service to offer an accessible, contactless option across 20+ systems and locations.

Wavetec deployed WhatsApp Queueing (QR codes + WhatsApp chat and real-time notifications), enabling customers to join virtual queues and wait remotely. Within a week the solution rolled out to ~19 locations, and in December over 80,000 tickets were issued and served across Puma stores, helping enforce social distancing, reduce physical queues and improve the customer experience.

Puma